– Luxury Online –

In only 8 hours, you can have the skills, tools, and network you need to succeed in the upper tier!

Take Luxury Online, the renowned Luxury Home Marketing Course, a self-paced training you can enjoy from the comfort of your home office.

Your registration gives you so much more than training! After completing the course, you receive a full year’s access to The Institute’s luxury program and membership, giving you the network and tools you need to thrive as an upper-tier real estate professional.

You will also be eligible to earn the CLHMS™ designation, giving your high-end clientele confidence in your expertise.

    You will learn how to:

  • Win Affluent Clients: Create a winning marketing consultation, learn scripts to defend your worth, and gain insights into household income and working with the wealthy.

  • Market High-End Properties: Develop your photographic sense and storytelling techniques, learn strategies for marketing to high-end buyers, and help buyers visualize the potential of a home.

  • Brand Yourself: Learn how to build your luxury brand across digital and print channels and experience best-in-class examples of luxury real estate branding.

  • Grow Your Sphere of Influence: Learn how to network with affluent prospects and referral sources.

And you'll also receive a year-long Institute Membership, complete with the tools, resources, and network you need to succeed in the luxury market!

Select an option:

After you complete your registration, you will receive an email to create your Member Portal login, where you'll be able to access your training.

Frequently Asked Questions

Realtors®, members of NAHB, and ICREA-affiliated agents are welcome to take the online training and become Institute Members.

This course is not eligible for Coldwell Banker's Global Luxury program.
Please login to CB Desk to find eligible Global Luxury courses.

    After completing the training, your Institute membership begins and you have 365 days' access to the tools and network to help you succeed in upper-tier real estate.

    Just a few of our members' favorite tools include:

    The Institute Network: A private social media platform giving you direct access to 11,000+ luxury real estate professionals from across the US and beyond.

    ACE Social: Remove the effort of coming up with fresh social content each week through personally-branded luxury content delivered automatically through your social media channels.

    Local Luxury Market Reports: Leverage monthly luxury market reports to position yourself as a market expert, prospect new clients, and stay top of mind with your current client base.

    See our complete list of membership benefits here.

The Institute's Luxury Online training is designed to be at your own pace, so you can pause and re-start training at anytime. The following system requirements are necessary to take the online training:

  • A reliable, broadband internet connection
  • Speakers or headphones
  • Computer web browser: Mozilla Firefox or Google Chrome
  • Mobile Devices: Both Apple and Android devices should use Google Chrome
  • Javascript and Cookies enabled
  • Flash Player 9+
  • Display resolution of 1024x768 or greater

Luxury Online training is not currently approved for any state licensing Continuing Education (CE) credits or CRS elective credit. The Institute is actively pursuing approval and will update this information when available.

The Institute's Luxury Live and Luxury Livestream training are approved for Continuing Education (CE) credits in certain states. Visit the About Luxury Live and Luxury Livestream training information page for more details.

This course is not eligible for the Coldwell Banker's Global Luxury education and certification.
Please login to CB Desk to find eligible Global Luxury courses.