– LIL Speakers from Past Events –
Ken DeLeon, DeLeon Realty
Tips from the Number One Agent in the U.S. and how he closed a $100 million dollar deal!
Ken DeLeon of DeLeon Realty. DeLeon is not only the nation’s #1 Realtor with a sales volume of $275 million in 2011, he also holds the record for the most expensive property sold to-date in the U.S. – a $100 million Silicon Valley mansion sold to Russian billionaire Yuri Milner.
DeLeon will detail his dramatic rise to the top and how he became number one just nine years after starting his real estate career. He’ll also share tips for building a successful luxury business.
Tony & Barbara Young, Henley Estates International, LLC
Profiting from the International Luxury Market
Tony & Barbara Young are U.S. Brokers, each with over 30 years of experience, in both domestic and international luxury real estate in the High-Net-Worth and Ultra-High-Net-Worth sectors. After successful careers in a variety of real estate arenas, in 2007, at the request of a large international real estate corporation, Tony & Barbara moved to London to market & sell exclusive luxury properties in the French Alps and other European locations for a major international developer. They established a high-profile real estate office in the exclusive Mayfair District of Central London.
In 2009, after successfully completing the UK and European business initiatives, Tony was asked to become the Senior Director of Sales for a US $1 Billion private island development in Seychelles. He & Barbara moved there and successfully marketed luxury Villas ranging from US $5.5 million to US $25 million.
The Youngs are currently exclusively representing a new 5-star master-planned development, "Andermatt Swiss Alps," to the United States market, as well as to other markets worldwide. Their unique experience working around the world with trophy properties and the ultra-rich, gives them insights and valuable information and ideas to share.
Ted C. Jones, Stewart Title
Real Estate Market Update: What's Ahead?
Ted C. Jones is the Senior Vice President and Chief Economist for Stewart Title. A well respected expert with a PhD in finance and a Master’s degree in land economics and real estate, Jones is not only knowledgeable, his expertise is in demand as a consultant, expert witness and speaker. An accomplished presenter, he typically gives more than 150 presentations on real estate and the economic outlook each year.
Jones is known for his ability to interpret what’s happening in the marketplace and explain it clearly and simply. Forget dry-economic “speak,” his presentations are laced with humor and your notes will be full of relevant information you can use and share with clients.
Prior to joining Stewart Title, Jones served as chief economist at Texas A&M University’s Real Estate Center, the nation’s largest publicly funded real estate group. Before that, he authored and taught the valuation and appraisal section of the Bachelor of Commerce in Valuation and Property Management at Lincoln College, University of Canterbury near Christchurch, New Zealand. Recognized internationally, Jones has completed appraisals and property analysis in New Zealand, Australia, Canada, Mexico, the United Kingdom, the Caribbean and the United States. He has consulted on real estate matters for organizations including the FDIC and Boeing.
Kay Green, MIRM, President
A visual look at the latest luxury home trends - From fishbowl toilets, translucent wood, and jewelry for your shower to artistic tile and more
Kay Green is the President and founder of Kay Green Design. With thirty-three years of Interior Design experience, it goes without saying that her design expertise is unmatched. Kay is a regular featured speaker at The National Home Builder’s convention, has been inducted into the Florida Housing Hall of Fame in recognition of her interior design work in the new home arena, and holds numerous national design awards.
Kay's active participation in the housing industry demonstrates both her strong interest in staying current with the latest design trends and products as well as her generous willingness to give back to the community and the industry through educating builders, architects, interior designers and the public on how to create spectacular spaces.
Under her business and design leadership, she has led Kay Green Design to be one of the most respected and well known interior design firms in the nation.
Frank McKinney – "The Maverick Daredevil Real Estate Artist"
Frank McKinney's personality is as big as the 60,000+ square foot mansions he builds. In fact, The Wall Street Journal refers to him as a real estate rock star. The story of his life is inspiring and he has many ideas to share about how to maximize one's success, despite today's market conditions. If anyone understands branding, promotion, and how to succeed, McKinney does.
At age 18, with $50 in his pocket and without the benefit of higher education, McKinney left his native Indiana for Florida in search of his profession. In his first Florida job he earned $180 a week, waking at 4:00 a.m. and digging sand traps by hand on a Deerfield Beach golf course. On May 19, 1986, at age 22, McKinney founded his first real estate investment company and bought his first $50,000 fixer-upper, selling it a few months later for a $7,000 profit.
Today, Frank McKinney is known around the globe as a real estate "artist," and the creative building force behind some of the world's unique mansions. A true maverick with a charming flair, he is an author, speaker, and a daredevil in the risky world of speculative high-end real estate. McKinney is nearing completion of "Acqua Liana," an opulent eco-friendly "green" mansion priced at $29 million and "Crystalina," a $30 million Polynesian green home. Another current McKinney project is a $135 million spec home, The Manalapan Residence.
Although McKinney builds new dream mansions, he lives with his family in an historic 3000 square foot home, offices in a 150 sq. ft. tree house, and is committed to his Caring House Project Foundation, a non-profit organization dedicated to creating self-sufficiency by providing housing, food, water, medical support and opportunity for the desperately poor and homeless around the world.
McKinney is a speaker who makes audiences smile, challenges them to be more successful and leaves them wanting more. His presentation will add excitement and spice to the Leaders in Luxury meeting.
Note: As part of our agreement with Mr. McKinney, The Institute is pleased to fund the construction of two houses in Haiti through his Caring House Project Foundation.
Your business depends on knowing the luxury home design trends and the latest staging techniques ... Design expert Kay Green is on the cutting edge
Kay Green, Founder of Kay Green Design in Orlando (FL) is a nationally recognized leader in the field of Model Home Merchandising (resale agents call it staging!) What's hot and what's passé in luxury home design today? Key Green knows and will share it with you. A popular speaker on merchandising, luxury home design and marketing trends, Green is regularly featured at national and regional builder conferences where she gets rave reviews for her ideas and insights on design trends and on selling luxury properties.
In the past two years, Green has been a featured speaker at international conferences in Malaysia, Australia and Budapest. She is also an instructor for the National Association of Home Builders Institute of Residential Marketing.
Green's work has been recognized in such prestigious housing publications as Builder Magazine, Professional Builder, Multi-Housing News, Home & Condo and Suncoast Architect Builder, as well as in leading consumer publications such as House Beautiful's Kitchen/Baths, The Orlando Sentinel, Wall Street Journal, The New York Times and The Chicago Tribune.
Her articles have been published in International Real Estate News, Real Estate Professional Magazine, Florida Home Builder Magazine and Miami Herald.
Green was named Associate of the Year by the Florida Home Builders Association and is also a holder of the prestigious MIRM designation.
Kevin Brass, The International Herald Tribune's World Wealth Reporter and Blogger will give you the scoop on the über rich
Veteran journalist and blogger Kevin Brass tracks the world's wealthy from Paris to Dubai and has stories to share. Want to know what's happening in the international luxury home market? Kevin Brass is the man to ask. He covers the global luxury real estate market for the International Herald Tribune and writes the Tribune's popular "Raising the Roof" luxury property blog. Brass circles the globe reporting on tempting locations, unusual homes and hot and not-so-hot real estate markets.
His own home-buying experience began in Southern California, where he managed to completely miss the real estate boom. He now lives with his wife, Lietza, in an oddly Tudor-style two-story house with canyon views in the suburbs of Austin, Texas. The key selling point was a screened porch, a special treat for their two cats. Unfortunately, only one has figured out the mechanics of the kitty door.
He is a longtime contributor to the The New York Times, Los Angeles Times, People, NWA World Traveler and a wide variety of other publications. Brass is a repeat speaker at Leaders in Luxury, and you'll be happy to know he has extra time this year!
Ashley Jennings to bring insights on marketing to the young affluent – Generations X and Y
Many wealthy homebuyers are Boomers, but the next generation is shopping for luxury homes as well. What motivates their purchase decisions? Ashley Jennings of Kay Green Design combines industry research with her personal experience as a member of today's younger generation of home buyers to present the latest lifestyle and design trends for Generations X and Y. After a recent presentation at the National Association of Homebuilders, one attendee commented, "I learned more in Jenning's GenX program than in any of the others I attended."
Using Kay Green Design's latest portfolio of design work, Jennings will demonstrate how to stage listings to appeal to the new generation of luxury home buyers and capitalize on their desires for relaxation, adventure, social community and individual style.
"The House Whisperer" is back! Stan Barron will be on hand with more advertising magic to share
Stan Barron understands how to write ad and brochure copy that SELLS luxury homes, regardless of the market. ABC Television calls Barron "The House Whisperer" because he listens to each home and then tells its story.
Last year at LIL, Barron shared tips on better photography, this year his focus is on new tips for writing ad, brochure, and Internet copy so powerful you'll think it's magic. Learn the secrets of this advertising genius turned Realtor and sell your listings faster and for more!
Stan Barron specializes in listings only and for almost 25 years has used the advertising techniques that he learned from Madison Avenue advertising legend David Ogilvy to sell, and sell, and sell real estate. He has written articles for national publications on the topics of advertising, marketing, and branding and will soon introduce a new book and DVD on "How to apply Madison Avenue methods to Real Estate Advertising." He is a frequent guest speaker for The Institute for Luxury Home Marketing's special events because you keep telling us to "PLEASE bring Stan Barron back!!"
Bob Shullman,President Ipsos Mendelsohn, collects important information about the wealthy... Information you need to hear!
Mendelsohn's Affluent Survey is now recognized globally as the definitive audience-based research on the media habits and lifestyles of the affluent population in the United States. This respected annual research report tracks the numbers of affluent and analyzes where they go, how they spend their money, and even what media they read, watch and listen to.
The 2008 report will be finished just as Leaders in Luxury begins and Shullman will share the latest results with you. If you are targeting the affluent, Shullman's information will give you new knowledge about your buyers and sellers. For instance, did you know that C-level executives and their senior-most managers are voracious users of Online blogs and podcasts and their overall Web use is growing faster than the general public's. More surprises to come!
Tom Raney, former top marketing executive with Neiman Marcus (and other luxe retailers), now with Nest Realty Group
If Neiman Marcus Sold Real Estate: What I learned in marketing at Neiman Marcus and how I'm using it in real estate
Stanley Marcus, the legendary CEO of Neiman Marcus was one of the inventors of modern luxury marketing. Leaders in Luxury speaker Tom Raney learned the business from Stanley Marcus and went on to be one of the top marketing executives for Neiman Marcus, under both Stanley Marcus and his son Richard. After decades in luxury retailing with a variety of high end stores, Raney understands the luxury consumer, how to woo them, what they expect, and how to make them repeat and referral business sources.
Today, Raney is applying what he learned at NM to luxury real estate. If you’ve ever wondered how the pros at Neiman Marcus would approach selling real estate, Tom Raney of Nest Realty has a NM bag full of business building insights to share with you – valuable and unique information that you won’t hear anywhere else!
Jo Ellen Nash, Nash & Company, Downing-Fry Realty
$$ Million Dollar Q&A for Luxury Agents: A top luxury real estate coach answers key questions to help you make your business a massive success!
For years, real estate professionals across the country have peeked over the shoulder of JoEllen Nash to see some of the most innovative marketing in luxury residential real estate. Famous for her high quality, effective marketing materials (and the winning results they generate), JoEllen not only built a successful real estate practice in Vail (CO),today she is expanding that success to her new location in Naples (FL) and coaching other luxury real estate professionals across the country.
Want to know how to brand yourself and market your properties? JoEllen Nash is a guru to turn to. Bring your luxury marketing questions to LIL where our guest luxury marketing coach will have the answers for you.
Matthew Shadbolt, Director of Internet Marketing, The Corcoran Group
How luxury pros can use video and new media for profitable results
As Director of Internet Marketing for one of Manhattan's leading real estate brokerage firms, Matthew Shadbolt is responsible for all of Corcoran's interactive output and advertising. Under his guidance, Corcoran's online audience has quadrupled in fewer than five years.
Widely quoted in both real estate and business media, he is a noted expert in internet marketing and understands what works online and how luxury agents like you can use the internet for effective branding, prospecting, and property promotion.
Prior to joining Corcoran, Matthew spent five years at Home Shopping Network QVC in both the U.S. and in London (where he developed the world's first real-time interactive television purchasing application). A native of the United Kingdom, Matthew graduated from the Jan van Eyck Akademie in The Netherlands.
Deborah Valledor, COO, REALTOR Association of Miami and the Beaches
A simple plan: You don't have to be a geek to make social networking work for you
Blogs, Facebook, Twitter, LinkedIn, YouTube -- social networking options abound, but has anybody determined what really works and created a simple plan for social networking success? The answer is “Yes, Deborah Boza-Valledor has!”
Deborah Boza-Valledor is the COO of the Realtor Association of Greater Miami and the Beaches and one of the industry’s most interesting and respected speakers. At LIL, Deborah will share a simple social networking plan that you can implement, even if technology is not your strong suit.
The business is changing and Deborah can help you ride the wave of change and grow your real estate practice. Best of all, you don’t have to be a technology whiz kid to implement her simple plan.