Our Expert Trainers

Sharon & Tami Simms

Sharon and Tami are a dynamic mother-daughter duo who specialize in waterfront and luxury properties in the Tampa Bay area. Their success, their passion for the real estate business, and their dedication to learning and sharing make them an incredible training team for The Institute for Luxury Home Marketing.

Both Sharon and Tami are Million Dollar Guild members of The Institute, and both hold the Certified Luxury Home Marketing Specialist (CLHMS) and Certified Residential Specialist (CRS) designations.

Together with Sharon’s son Rob Johnson and Strategic Execution Officer Amy Grashel, they are The SIMMS Team with RE/MAX Metro in St. Petersburg, Florida, specializing in waterfront and luxury properties in the Tampa Bay area.

Sharon Simms

Sharon has more than twenty years’ experience in residential real estate and holds numerous designations, including Certified International Property Specialist (CIPS). Recognized as an industry leader in utilizing technology to enhance her top-notch personal service, Sharon is a member of the Allen F. Hainge CyberStars, and CyberProfessionals. A 2005 member of the Luxury Conclave Advisory Board, Sharon is recognized by Who’s Who in Luxury Real Estate and was one of the founding members of The Institute for Luxury Home Marketing.

Tami Simms

Tami had a successful graphic design business before joining Sharon as the Team’s Director of Marketing & Concierge Services in 2002, bringing professionalism and creativity to the Team’s advertising and marketing. Tami’s background as a luxury resort concierge resulted in the Team’s unique concierge program that takes client service to a new level. A frequent speaker and panelist nationwide on a variety of topics, Tami is an active member of Business and Professional Women/USA, among numerous other involvements.

Laurie Moore-Moore

Founder of The Institute, Laurie Moore-Moore has been in the residential real estate business for 30 years. She has sold luxury real estate, managed a large real estate office, and has run two divisions of the nation’s third largest real estate company.

Laurie, co-founder of REAL Trends, Inc. (an industry communications and research firm), has spoken widely in the industry, founded and managed multiple brokerage company CEO-strategy groups, trained over 9,000 luxury home agents, and is an advisory board member of a Fortune 1000 company.

It's no wonder Laurie was chosen by The Real Estate Intelligence Report as one of the ten people having the most impact on the residential real estate business in the past 25 years.

Watch the Luxury Diva videos featuring Laurie.

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